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Saturday, September 29, 2012

Bjorn Lynne music appearing in thousands of productions - what's up with that?

Today I received an email from Assad, who had come across my music in a game called SolarMax (I've never even heard of this game before, but that's not unusual) and he had done a little bit of research and found that the same music tracks were up for sale / licensing via the royalty-free music website for only $30. So he was wondering - is this really the case? Can people really take my music and put it in their game... and pay only $30??

I wrote him an answer and I thought I'd share it here, since I'm often asked about this.

Hi Assad,
It's true, it is possible to legally license my music, for use in games and other commercial products, for prices starting from only $30. I have made my living on this for many years now. For the last 12 years I have made myself a good income with this business model. Actually, prices start from $30 but if you want to use the music for “bigger” projects, you have to buy the Mass Market License, which costs 2.5 x the amount of the Standard License. So if you see $30, that means the Standard License costs $30 and the Mass Market License costs $30 x 2.5 = $75.
SolarMax - Just one of thousands of
games and apps with Bjorn Lynne music

I own and manage and we are working with about 300 composers who have their music sold via this site. We sell many, many licenses each day. After 12 years of having my music licensed like this, I have got my music used in maybe over 50,000 different projects (films, games, commercials, web sites, YouTube videos, installation, trade show / corporate videos, etc. etc.). Most of them, I don’t even know about. Sometimes I surprisingly come across my own music in some video game, iPhone / Android App, etc.

It may sound like $30 is a very small price to license music, but remember, it’s the same music that gets licensed by several hundred other customers, so this customer is not getting unique music. He/she only gets to use the music that potentially hundreds of other people are also using in their projects. I’m making a lot of money on this and I’ve made great success. So… I’m pretty happy with that!

Plus, it's kind of cool to come across my own music here and there, whether I'm watching a film like Respire (where I surprisingly heard some of my music in the background to one of the scenes in the movie) or playing a game like Vertigo on the Wii, where I also surprisingly recognized my own music.

All the best,
Bjorn Lynne

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